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POSTED BY: nikevapormax on 05/06/2017 23:27:51


On Thursday, we broke the news about Lonzo Ball's first signature sneaker in the Big Baller Brand, the ZO2. A lot of the sneaker community hailed comparisons of the Nike Kobe X and even the sneaker's Boost-esque aesthetic found at the sole unit of the sneaker. Besides the jokes that flew at the shoe for its looks, it was the pricing point that had the masses outraged. The sneaker's starting retail pricing point is currently at $495 and ranges higher for larger sizes and an autographed pair at set at a $1,000 price tag.

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We understand why this might come as a surprise to everyone but without the backing of a major corporation, manufacturing cost become a major concern and have to be paid for out of pocket by the Ball family. Some of you might not have ever curated or ran your own business before but supply, labor, and manufacturing cost all play a major role in how products are priced. Unfortunately, for LaVar and Lonzo the sneakers they're producing will have a high pricing point for now until they're able to produce a massive amount of the kicks bringing down labor and supply cost per material and unit.

 

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12/14/2017


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