SureBaby.com Privacy Policy

Version 2 Dated June 13, 2012

BY ACCESSING THIS WEBSITE OR ANY OTHER SITE OPERATED BY SureBaby.com, INCLUDING ALL OF ITS DIVISIONS, APPS, NEWSLETTERS AND RELATED PRODUCTS (COLLECTIVELY, “SureBaby.com PRODUCTS”), YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY, WHETHER YOU ARE A "VISITOR" (WHICH MEANS THAT YOU SIMPLY BROWSE SureBaby.com PRODUCTS) OR YOU ARE A "MEMBER" (WHICH MEANS THAT YOU HAVE REGISTERED WITH SureBaby.com PRODUCTS). THE TERM “USER” REFERS TO A VISITOR OR A MEMBER. “YOU” REFERS TO YOU AS A VISITOR OR A MEMBER.

This policy describes the information collection, use, and dissemination practices of SureBaby.com, its subsidiaries and affiliates, (collectively referred herein as “the COMPANY”) and applies to the COMPANY’s collection, use, storage and disclosure of information by the COMPANY on its SureBaby.com Products.

IF YOU REGISTER AS A MEMBER AND ACCEPT ALL THE TERMS, SELECT THE "ACCEPT" BUTTON. IF YOU ARE NOT WILLING TO BE BOUND BY THESE TERMS, SELECT THE "DO NOT ACCEPT" BUTTON AND THE REGISTRATION PROCESS WILL NOT CONTINUE. IF YOU SELECT THE "DO NOT ACCEPT" BUTTON OR YOU ARE OTHERWISE UNWILLING TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY, YOU ARE NOT AUTHORIZED TO REGISTER. THIS PRIVACY POLICY IS INCORPORATED INTO AND IS SUBJECT TO THE SureBaby.com TERMS OF USE. BEFORE YOU SELECT THE “ACCEPT” BUTTON, YOU SHOULD PRINT OFF OR SAVE A LOCAL COPY OF THE AGREEMENT FOR YOUR RECORDS. IF YOU DO NOT WISH TO REGISTER BUT WOULD LIKE TO BROWSE OUR WEBSITE AS A VISITOR YOUR CONTINUED USE OF THE SERVICE WILL BE DEEMED ACCEPTANCE OF THESE TERMS. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, PLEASE DO NOT PROVIDE ANY INFORMATION OR USE ANY OF THE SERVICES OR PRODUCTS OFFERED OR PROVIDED ON ANY OF THE WEBSITES REFERRED TO IN THIS PRIVACY POLICY.

The COMPANY may change any term of this Privacy Policy at any time and for any reason after providing notice to you, including by posting notice of the change to the SureBaby.com Site or by sending you an e-mail of the change to the Privacy Policy. If any changes to this Privacy are unacceptable to you, you must discontinue using the SureBaby.com Site. Notice of the changes to you coupled with your continuing use of the SureBaby.com Site will be evidence of your assent to the new terms of the Privacy Policy. The COMPANY is not responsible for the information collection or privacy practices of its Clients or other Third Party websites or applications. This Privacy Policy applies exclusively to information practices related to our websites. Although this website contains links to other websites, please be aware that we are not responsible for the privacy practices of those, or any other sites. If you follow a link to another website you should carefully read their privacy policy.

  1. Personal Information Collected on this Website.

a. Visitors. No personally identifiable information is collected on SureBaby.com Sites from Visitors that browse the SureBaby.com Sites for information.

b. Members. Personally identifiable information collected on a SureBaby.com Site is gathered on our "register here" pages. These fields may include name, address, phone number, e-mail address, gender, age and other information necessary for the system to provide you with the information responsive to your request. The personal information a Member submits to the SureBaby.com Site remains property of the Member, but by submitting that information to the SureBaby.com Site, you, as a Member, grant the COMPANY, the right to use that information for the purposes disclosed below.

  1. No Information Collected from Children.

SureBaby.com Sites are general audience websites and are intended to be used by adults. The COMPANY does not knowingly solicit, collect, or attract personal information from or about children. SureBaby.com Sites are not intended for children and the COMPANY does not want to collect any personally identifiable information from Users who are under the age of 13. The safety of children is very important to the COMPANY, and the COMPANY strongly recommends that parents review this Privacy Policy and understand its terms and conditions, so that SureBaby.com Sites are used only by persons age 13 and over.

  1. How We May Use Your Personal Information.

The COMPANY may use a Member’s personal information to provide the requested services, including services that display customized content and advertising. We may disclose, transfer, sell or lease a Member’s personal information to third party businesses and to other entities affiliated with the COMPANY. In addition, we may join together with other businesses to bring opportunities to our Members. This means we may use personal information to provide promotional offers to Members by means of e-mail advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses (collectively, “Promotions”). Third party businesses may include providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation. We may also use such information for content improvement and feedback purposes. The COMPANY may also use personal information for auditing, research and analysis to operate and improve our technologies and services. We may also disclose personal information to the extent necessary if the COMPANY is sold or acquired or otherwise deemed necessary or appropriate.

  1. Legal Proceedings.

The COMPANY may disclose a Member’s personally identifiable information pursuant to a subpoena or other judicial or administrative order, where required by law, or, at our sole discretion, where we deem necessary to protect the safety of any individual or the public or to prevent the violation of the rights of the COMPANY or any third party.

  1. E-mail and Unsubscribe Policy.

If you received a mailing from the COMPANY, our records indicate that (a) you have expressly shared this address for the purpose of receiving information in the future, or (b) you have registered or purchased or otherwise have an existing relationship with us. The COMPANY may use a Member’s personal information to send Promotions by e-mail from individuals and companies including clients of the COMPANY. The COMPANY may maintain separate e-mail lists for different purposes.

If you wish to discontinue receiving e-mail messages from the COMPANY, or to opt out of certain types of e-mail messages, you may do so by following the "unsubscribe" link at the bottom of the e-mail message or by updating your account settings at the SureBaby.com Site.

The COMPANY's unsubscribe process impacts only the future delivery of electronic mailings disseminated by the COMPANY on its own behalf. A Member should also note that unsubscribing from the COMPANY’s electronic mailings will not automatically unsubscribe the Member’s information from any third parties businesses. Since third party businesses maintain separate databases from the COMPANY, a Member will need to unsubscribe from each source individually, if desired.

  1. Wireless Addresses.

If the e-mail address Member provides to the COMPANY is a wireless e-mail address, Member agrees to receive messages at such address from the COMPANY or its business associates (unless and until Member elects not to receive such messages by following the instructions in the unsubscribe portion of this policy). Member understands that a Member’s wireless carrier's standard rates apply to these messages.

  1. Security.

The COMPANY uses industry standard security measures to protect the loss, misuse and alteration of the information under our reasonable control. Although we make good faith efforts to store the information collected on SureBaby.com Sites in a secure operating environment that is not available to the public, we cannot guarantee complete security. Further, while we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining this information.

  1. Financial Information.

We may in certain cases collect credit card numbers, bank account numbers and other related information, such as the expiration date of the credit card ("Financial Information"). This Financial Information is submitted to us, and such Financial Information is encrypted and is protected with SSL encryption software. We will use the Financial Information for purposes of processing and completing the purchase transaction, and the Financial Information will be disclosed to third parties only as necessary to complete the purchase transaction. This information will not be sold or distributed to third parties in any way.

  1. Anonymous Information Collected on this Website.

We record anonymous data such as traffic logs, number of visits or clicks on a given page, pages viewed or links to our site. We use IP addresses and cookies for gathering website statistics. We also store IP addresses on our server in the event that a SureBaby.com Site should become corrupted and it becomes necessary to discover the cause of this corruption.

We aggregate this anonymous data as part of managing, maintaining and reporting on use of our SureBaby.com Sites. We may share this anonymous data with third parties for the limited purpose of reporting on use of a SureBaby.com Site, or to comply with applicable law. We do not rent, sell or share any anonymous data collected on this website with third parties for marketing purposes. None of this anonymous data is linked to personally-identifiable information and we make no attempt to link IP addresses to the individuals who visit this site.

  1. Cookies, Web Beacons, and Other Info Collected Using Technology.

We currently use cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database.

  1. Third Party Advertising

We use third party advertising companies to serve ads when you visit our SureBaby.com Site and sites upon which we advertise. These third party advertising companies use information about your visits to our SureBaby.com Sites and the sites upon which we advertise, to serve ads to you. In the course of our advertisements being served to you, these companies may place or recognize their own unique third-party cookies on your browser. In addition, we may use Web beacons, provided by some of our third-party advertising companies, to help manage our online advertising. These Web beacons allow us to recognize a browser's cookie when a browser visits this site and to learn which banner ads bring users to our website.

a. Cookies. Cookies are small chunks of data created by a web server, delivered through a web browser, and stored on your computer. They provide a means for websites that you visit to keep track of your online patterns and preferences, as well as identify you as a return visitor. Cookies make the personalization of your web experiences possible, so that you do not need to re-enter your information from scratch upon each visit to a given website. Individuals who use the SureBaby.com Site need to accept cookies in order to use all of the features and functionality of the site.

b. Web Beacons. A web beacon is programming code that can be used to display an image on a web page, but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows us to track certain websites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. Web Beacons can be refused when delivered via e-mail. If you do not wish to receive Web Beacons via e-mail, you will need to disable HTML images or refuse HTML (select Text only) e-mails via your e-mail software.

c. Usage Tracking and Log Files. The COMPANY tracks information related to the electronic mailings and web pages viewed by members, as well as the hyperlinks clicked by members, while viewing our e-mails or visiting our websites. Log files are used to track and monitor member usage.

d. IP Address. We collect your IP (Internet Protocol) address to help diagnose problems with our server, and to administer this SureBaby.com Site. An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather broad demographic data

  1. Links to External Websites.

Our e-mails and websites may contain links to external websites not owned or operated by the COMPANY (“Linked Sites”). You will be taken to external websites if you click on these links. Your information may be passed from the COMPANY’s database to the external website, and/or external database, for your convenience (e.g. your information may be used to pre-fill a form at a destination website). You acknowledge and agree that we are not responsible for the privacy practices of such Linked Sites, and this Privacy Policy does not apply to such Linked Sites. Consequently, the operators of Linked Sites may collect different kinds of information about you, and may use and disclose that information in different ways than we would if it were collected on the SureBaby.com Site. We encourage you to review the privacy policies on the Linked Sites. THE COMPANY DISCLAIMS ALL RESPONSIBILITY OR LIABILITY FOR THE ACTIONS OF, PRIVACY PRACTICES OF, OR INFORMATION CONTAINED ON OR COLLECTED VIA LINKED SITES.

  1. CALIFORNIA RESIDENTS PRIVACY RIGHTS.

Companies that collect personally identifiable information from California residents and disclose such information to third parties (including affiliated entities) for marketing purposes must, in response to a request by a consumer, either (1) provide a list detailing the categories of information shared and the entities to which such information was provided, or (2) provide a mechanism by which a consumer may opt-out of having their information shared with Third Parties. We have elected the second option and you may request that your personal information not be shared by contacting administrator@surebaby.com.

In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834; or by phone at 916-445-1254 or 800-952-5210; or by e-mail to dca@dca.ca.gov.

For more information about protecting your privacy, you may wish to visit: www.ftc.gov. If you have any questions about this Privacy Policy, please contact us at administrator@surebaby.com.